Shell Bolsters Loyalty Framework

Shell Bolsters Loyalty Framework Oil company secures firm to help negotiate promotional deals for retailers By Angel Abcede, Senior Editor/Content Development Coordinator, CSP HOUSTON — Shell Oil Co. announced an agreement with a loyalty consulting and management firm to provide Shell wholesalers in-store marketing support in the form of negotiating promotions, providing marketing materials and developing social-media […]

Shell Offers Its Retailers New Loyalty Program Package

Shell Offers Its Retailers New Loyalty Program Package Exclusive Connection$ deal drives promotion visibility. HOUSTON — Shell Oil Co. hopes to have found a “diamond in the rough” for its branded retailers. The Houston-based company inked an agreement with Exclusive Connection$ as part of its “Diamond Deals” program, which provides Shell wholesaler services to support […]

Shell Announces “Diamond Deal” with Exclusive Connection$ to drive In-Store Incentives for Retailers

Shell Announces “Diamond Deal” with Exclusive Connection$ to drive In-Store Incentives for Retailers   http://www.prweb.com/releases/2016/03/prweb13265226.htm For Shell Retailers, the program package includes enlisting in-store suppliers locally, regionally and nationally to drive additional promotional incentives into the Fuel Rewards® program that Shell has implemented across their network of locations across the U.S. FREEPORT, IL (PRWEB) APRIL […]